Dear All
I require your help. I am a student at the University of Northumbria in Carlisle, England and at present doing my final year dissertation based on brand image and perception.
As part of this project I am looking at the image of Jaguar and identifying any changes that may be occurring in the brand name since The Ford Motor Company took it over some ten years ago.
The reason why I require your help is that I need opinions from Jaguar drivers and therefore would be grateful if you could answer me twelve simple questions.
If you can help me please email me at mealsgate
hotmail.com and I will send you a questionnaire.
Hope you can be of some assistance.
David Miller