Challenge Event Promotion

The reason most likely is not realizing that there were other avenues. Marketing for an event like this is much different than for a local event...one cannot simply "scale - up" the effort. The real problem is not of the volunteer organizers, an overworked few that struggled to pull it together all of the planned events and facilities. It is the lack of real help that was missing of which they had to do basic hard work that takes more than a 10-minute phone call once a week. Part of that help, such as the marketing of the event, requires a focused and knowledgable effort which can be pretty difficult when you're busy taking care of registrations, making sure that there are sufficient head counts to pay for certain events, and reorganizing events when numbers become more than expected.

What we need to walk away with after this year is being smarter of what is needed for the next biennial challenge in terms of marketing the event. I'm sure that those responsible for this year's event learned many things that they wish they did differently... most notably, not volunteering to organize it :) This website and forum helps in that respect. When many can contribute ideas as how to make the next event better, we all benefit. Previously, this wasn't really possible. I'd like to believe that two years from now, the discussion of marketing the event will be not of where to market but a discussion of greater refinement in terms of marketing stategy.

We have, someplace, within our organization the appropriate expertise to provide some simple ideas to the organizing group to follow. In a country that provided most of the Jaguar sales, the biennial challenge should dwarf that of those like shows in the UK. Right now, we don't come close but, we have the potential to make a real media event with the right planning.